Maximum Likelihood Function used to Calculate Confidence of Association Rules in Market Baskets
نویسندگان
چکیده
In this paper 1 we are concerned in looking at different ways for calculating the strength of Association Rules in Market Basket data. The significance of Association rules is measured via support and confidence and the way they are used to identify the rules in a particular transaction of the form, “When a customer buys items A&B also buys item C”. The first part of this paper illustrates the usage of the method of Maximum Likelihood for Point Estimation and gives an idea how the maximum likelihood estimator can also be used for predicting the confidence of an association rule. The second portion of the paper mainly describes how maximum likelihood function can be used for calculating the collective confidence of association rules.
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